The IEEE Orange County Computer Society
Presents

Commercializing Your Invention

Date: October 27, 2008
Topic: Commercializing Your Invention
Speakers:

Jeff Greenberg
Founder and CEO of Tech Coast Works
Time:
Social Hour: 6:00 p.m.
Dinner: 6:30 p.m.
Presentation:
 7:00 p.m.
Location:  
Cost:
Cost of dinner for: w/ RSVP no RSVP
Member $25.00 $30.00
Student or Unemployed
Member		 $15.00 $30.00
Non-Member $30.00 $35.00
Presentation Only (FREE)
 $0
 $0
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ABSTRACT

We will discuss a series of activities that a technical inventor must complete to transform a concept into a business. This includes the following:

PRODUCT TRANSFORMATION - Concept to proof of concept to product

MANAGEMENT TRANSFORMATION - Entrepreneur to seasoned management

STAFF TRANSFORMATION - Yourself to outsource assistance to staffed

OPERATIONAL TRANSFORMATION - Product concept to development to planning to full operation

FINANCIAL TRANSFORMATION - Out-of-pocket to friends and family to seed capital to VC

The full presentation will be an exploration/discussion of what it takes to complete each of these transformations.

BIO

Jeff Greenberg is the founder and CEO of Tech Coast Works, a Commercialization Partnership Program facilitated by the Orange County Business Incubation Network, a public benefit initiative of the University of California at Irvine. Tech Coast Works was established to commercialize the inventions of the faculty and researchers of UCI's Donald Bren School of Information and Computer Sciences and the Southern California hi tech community. Projects currently in the program include:
> Hiperwall - A high performance, highly scalable video wall management system
> Metaverse Ink - A search engine for Second Life and other virtual worlds
> OS Apps - Making the world's Open Source web applications available to users of any skill level
> Sourcerer - A tool for searching and managing the open source and proprietary source code assets of any organization
> Synthesis Explorer - An interactive system for learning and practicing organic chemistry

Greenberg is a seasoned executive with 25 years of experience in Orange County's technology and consumer electronics fields. His background includes management roles at multinational corporations such as Toshiba, Compaq, Canon and the Storage Networking Industry Association, as well as smaller organizations such as LightSand, Westinghouse and Quarterdeck. Since 2000, he has focused his efforts exclusively on the startup sector, working as a founder, employee or consultant for multiple ventures. During that time he has used his unique expertise to help early-stage ventures implement scaled-down versions of corporate best practices that improve operational effectiveness without imposing classic corporate bureaucracy. Greenberg holds a B.S. in computer science from Rutgers University, an M.S. in computer science from U.C. Irvine and an Executive MBA from Pepperdine University.